# Marketplace Installation & Permission Settings

To begin using Google Tag Manager (GTM) and Google Analytics (GA), you’ll need to install the integration from your CRM Marketplace. Just follow these steps:

{% stepper %}
{% step %}
#### Navigate to CRM Marketplace

1. Log in to your CRM Back Office Portal.
2.  Go to “CRM Marketplace”.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252F8RHP8x2N2xM27x2asRIV%252Fimage.png%3Falt%3Dmedia%26token%3D38e8a0d3-3a12-46e6-b31c-fcb4542c15cb&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=2fda2e14&#x26;sv=2" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
#### Install GTM & GA

1.  Find “GTM & GA” from the list and click on it.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FXvWW3w0FJE5IrcXfNWjH%252Fimage.png%3Falt%3Dmedia%26token%3D6256bc29-edc5-4844-b513-f93c946dfc70&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=aff07766&#x26;sv=2" alt=""><figcaption></figcaption></figure>
2. You’ll be redirected to the details page.
3.  Click “Install” to proceed with the installation.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FokW3a2Qm4jgHowFwDZ99%252Fimage.png%3Falt%3Dmedia%26token%3Dbca24033-81ff-498e-8333-67f5a940caa3&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=cabea093&#x26;sv=2" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
#### Enable Permissions

1.  After installation, ensure you provide the respective permissions for GTM & GA:

    1. **View Google Services**: View-only access to settings
    2. **Update Google Services**: Edit permissions and settings



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FC1ETouiMnnrOq9Cx1dLz%252Fimage.png%3Falt%3Dmedia%26token%3D22c96bac-94ae-4f78-af6e-f2b9e58089e4&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=7f91d9eb&#x26;sv=2" alt=""><figcaption></figcaption></figure>
2.  Once permissions are enabled, you will be able to view the **"Google Services"** tab in the side menu, where you can manage your GTM & GA settings.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FmqQHpIkVn2QRGOGqYp6L%252Fimage.png%3Falt%3Dmedia%26token%3D5c43014a-f279-4d68-a309-eb59cdfaec17&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=24310786&#x26;sv=2" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}
