# GA Reports & Analysis

Google Analytics offers a wide range of reporting options depending on your business goals and tracking setup. With GTM configured and events actively flowing into GA, you can tailor your reports to suit your needs. Below are just a few examples of useful reports you can generate:

1.  **Dashboard Overview**: This high-level summary shows metrics such as active users by country, engagement levels, preferred languages, user stickiness, event counts, and top event names. These insights help you quickly understand where your users are coming from, how engaged they are, and which actions are most commonly performed on your CRM.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FmkHf8dUNkkIygtJfCMbQ%252Fimage.png%3Falt%3Dmedia%26token%3D846c8a77-ff6e-4ffc-80ad-cb072eea9c94&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=a89f206a&#x26;sv=2" alt=""><figcaption></figcaption></figure>
2.  **Event Analysis**: View the number of key events triggered—such as Login, Registration, KYC, and First Deposit—over a selected date range. This allows you to assess user progression through your funnel and identify which users may need follow-up or support to complete critical actions.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FStGK3SD0euNcpmJNPPIc%252Fimage.png%3Falt%3Dmedia%26token%3D083fae83-d43a-4d84-8cf6-2fb2f915b31a&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=6c16dc26&#x26;sv=2" alt=""><figcaption></figcaption></figure>
3.  **User Analysis:** Explore individual user journeys by identifying them via their CRM User ID, and track all events they've triggered. This is useful for sales or support teams to personalize communication, troubleshoot user issues, or target high-potential clients.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252F54YAm2HEzkcxNfjL8Xe6%252Fimage.png%3Falt%3Dmedia%26token%3D5f219c0c-595b-4707-b149-0918b9b91140&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=f39c61f6&#x26;sv=2" alt=""><figcaption></figcaption></figure>
4.  **UTM Tracking & Campaign Attribution:** Analyze how users are arriving at your platform by viewing traffic sources, UTM campaigns, and the events those users trigger. This enables you to evaluate marketing performance, optimize acquisition channels, and focus efforts on campaigns that bring in quality leads.



    <figure><img src="https://reference-guide.gitbook.io/crm-version-release-notes/~gitbook/image?url=https%3A%2F%2F2882407036-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FtcPc3eNiDR0XV3sykf6H%252Fuploads%252FLrpL068u3XTaNTlgVTUW%252Fimage%2520%281%29.png%3Falt%3Dmedia%26token%3Db700b9da-268f-42e8-be9d-436cd6593e66&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=703d6c0d&#x26;sv=2" alt=""><figcaption></figcaption></figure>
